Tour de France
On the surface, the logo for Le Tour de France, the famous 3-week cycling race that takes place each year in France, seems like modern, abstract script. But when you focus in on the word “tour” the image turns from simple script to an ingenious logo.
The yellow circle is meant to reflect the iconic yellow jerseys worn by the winner of each stage in the race, but it doubles as the front wheel of a bicycle. The “O” in “tour” makes the back wheel, with the “R” transforming into the rider. The logo was introduced in 2003 for the 100th anniversary of the race and was so powerful that it has remained ever since.