“Captain Kangaroo:” Why Everyone Was Enchanted By This Show

Schwinn Advertised on the Show

The huge bicycle company Schwinn was one of the first companies to sponsor “Captain Kangaroo.” Evidently, after laws were created in the ’70s to put limits on advertising on children’s television programs, Schwinn got creative. They created a character named Mr. Schwinn Dealer that was able to be on the show and continue to slyly advertise their bikes.