The Mamie Look
The look typically had a full-skirted dress, with lots of accessories like charm bracelets, pearls, little hats, and bobbed, banged hair. In 1953, she wore an inaugural gown designed by Nettie Rosenstein. The gown was incredibly striking and was a pink peau de soie gown. It was hand embroidered with more than 2,000 rhinestones.
Mamie paired it with gloves and jewelry by Trifari, a beaded purse by Judith Leiber, and shoes by Delman. The dress remains on display at the Smithsonian National Museum of American History’s collection of inaugural gowns, and is one of the most popular. Mamie’s inaugural dress made that particular shade a pink a very popular color.