Anderson Cooper’s Rebranding Attempt Didn’t Work
Anderson Cooper is known for being an anchorman, but in 2011 he decided to try his hand at hosting a daytime talk show. Cooper both hosted and executively produced his show, which gave him some leeway when the first season was met with low ratings.
Cooper and his team worked to rebrand the show, changed the name from Anderson to Anderson Live, and reimagined the set design. Even with these changes, the show failed to perform well and Warner Bros. Television canceled it after two seasons.