The Best Super Bowl Commercials of All Time

The Super Bowl is pretty much a national holiday for Americans- everyone watches it. And for people who don’t care about football, it’s all about the commercials! Here’s a look at the best Super Bowl commercials of all time!

Coca-Cola’s “Mean Joe Green” (1979)

“Hey Kid, Catch!” was the infamous line from this commercial. The soda company’s “Mean Joe Green” commercial became one of the top ten television commercials of all time, according to TV Guide, and in 1979 the commercial won a Clio Award for one of the best television commercials. Greene recalls that when making the commercial, it took about three days to film because of Greene’s tendency to belch from having to drink so much Coke!

Coca-Cola’s “Mean Joe Green” (1979)

So, on to the Super Bowl commercial. Hall of Famer, Burly defensive tackle “Mean” Joe Greene (who got his nickname while playing football at North Texas State University) limps towards the locker room and a kid stops him and offers him his Coke. The meanest man in football turns into silly putty. He takes the Coke and in return offers the kid his jersey. The commercial became an instant classic!

Wendy’s “Where’s the Beef?” (1984)

The iconic Wendy’s Super Bowl commercial brought a new phrase into our national vocabulary: “Where’s the beef?” Even today, you can still catch people using it, possibly when they receive an unsatisfactory dish or a tiny portion. Remarkably, the ad is as funny now as it was 20 years ago. Who wouldn’t like watching little old ladies talk about beef and buns?

Wendy’s “Where’s the Beef?” (1984)

The “Where’s the Beef” campaign came out of a strategy to compare Wendy’s to its competitors like Burger King and McDonald’s. While the Whopper and the Big Mac would use larger buns for their sandwiches, Wendy’s capitalized on the fact that their modest single-patty burgers used a thicker, meatier patty to stand out.

Apple: “Introducing Macintosh” (1984)

Apple released an ironic and unforgettable 1984 Super Bowl commercial and this Apple ad, in particular, changed the way that Super Bowl commercials were made. It was a one-minute mini-movie and promised that Apple’s new Macintosh would put an end to conformity and spark innovation and individuality. A jogger (representing Apple) knocks down Big Brother (IBM) with a sledgehammer.

Apple: “Introducing Macintosh” (1984)

Titled “1984,” a lot actually went into the production of this commercial. Directed by Ridley Scott, “1984” was produced by Fairbanks films. David Graham was “Big Brother” and the runner was played by English athlete Anya Major. Its Super Bowl premiere was the second and only time it was aired nationally. It was first premiered on only ten local outlets in 1983.

McDonald’s: The H-O-R-S-E Showdown (1993)

Larry Bird and Michael Jordan, two of the Greatest NBA players of all-time, play a game of H-O-R-S-E for the privilege of chowing down on a Big Mac and fries. Who wouldn’t love watching these two icons battle over a big Mac and some friendly competition? The commercial itself is almost as awesome as what Michael Jordan is wearing.

McDonald’s: The H-O-R-S-E Showdown (1993)

When Michael Jordan shows up to basketball practice with a bag of McDonald’s, Larry Bird challenges him for it. Although this commercial featured basketball stars, it was till aired during the Super Bowl, but that made the commercial an instant success. The commercial was recreated for Super Bowl XLIV in 2010 with current NBA stars LeBron James and Dwight Howard.

Budweiser: Frogs (1995)

Budweiser is a mainstay during the Super Bowl. The company usually produces very humorous ads using dogs and horses, but in 1995, it was different. They brought the frogs out! This ad even managed to bring a little sex appeal to the swamp. Who would have thought that was possible? Leave it to Budweiser.

Budweiser: Frogs (1995)

The commercial was directed by Gore Verbinski, the same mastermind behind the first three moves of the Pirates of the Caribbean franchise. The frogs actually have names: Bud, Weis, and Er. The commercial shows the frogs croaking randomly for a few seconds before they start croaking in unison until it sounds like “Budweiser.” The commercial became so successful that Budweiser decided to keep playing off this original commercial by adding more elements, like more animals and people.

Pepsi’s “Your Cheatin’ Heart” (1996)

Would you choose Coke or Pepsi? In this iconic Super Bowl ad, a Coca-Cola delivery man thought no one was watching when he grabbed a nice cold Pepsi out of the fridge at one of the stores he delivered to. But the man’s moment of treason was caught on tape and played before the world leaving him with a far bigger mess to clean up. He slinks away which adds to the fun.

Pepsi’s “Your Cheatin’ Heart” (1996)

Set to the tune of Hank Williams’s “Your Cheatin’ Heart,” this Pepsi commercial became a huge success, achieving an Ad Meter rating of 9.42. Pepsi decided to do the commercial again in 2012, revamping it to sell their newer drink, Pepsi Max, and using comedian Beth Littleford as a doting cashier.

Tabasco: Mosquito (1998)

The Tabasco sauce brand makes a type of hot sauce exclusively from tabasco peppers. The Tabasco Super Bowl commercial makes this list because it was so simple and powerful, it really stuck it to the whole audience. It contained no music, no dialogue, and only two characters; two mosquitoes to stick it to ‘em. This commercial poses the question, what happens when a mosquito takes blood from a guy who likes a little spice on his pizza? These pesky little creatures may have finally met their match.

Tabasco: Mosquito (1998)

The mosquitos that take a drink from the man’s leg fly away and explode. The simple commercial was perfect for indicating that Tabasco hot sauce was some of the hottest sauce around. The clever commercial places fourth in USA Today’s annual Ad Meter popularity contest, according to a report by Ad Age.

Doritos: 3D Doritos (1998)

Doritos did it again with their Super Bowl commercial in 1998. Two guys sit in a laundromat trying the new 3D Doritos while they try to get the attention of a sexy lady by using trick shots to consume the chips. Needless to say, they look like fools doing it. She shows them up and the two guys are impressed thus making her point.

Doritos: 3D Doritos (1998)

The commercial starred former Miss USA, Ali Landry, who became an overnight sensation after the premiere of this Doritos commercial. She wasn’t aware that Super Bowl commercials were a big deal, so when she was at a Super Bowl party and her commercial aired, her friends were shocked. The Doritos commercial is actually a part of a series, other iterations of it taking place on a tennis court. Landry said that people even wanted to give her a record deal following her popularity for the commercial!

Monster.com: When I Grow Up (1999)

Monster is primarily used to help those seeking work to find job openings, for lower to mid-level employment. The Monster.com commercial in 1999 during the Super Bowl featured children. Children always bring smiles to people’s faces, but when these kids hurl lines like “I want to claw my way up to middle management,” it’s time to sit up and pay attention. Monster sends the message that they may be your boss tomorrow (if they are not already)!

Monster.com: When I Grow Up (1999)

The commercial for Monster.com became successful for “selling the dream, but delivering reality.” The kids also say lines like, “I want to be underappreciated” and “I want to file.. all day.” The commercial aimed to juxtapose the wide-eyed ambition of a kid but he harsh reality of what happens when they actually get to the work world.

E*Trade: Monkey (2000)

E*Trade used animals in their advertising plan for their Super Bowl commercial. And it didn’t take much to make this an instant classic. The tagline will have you paying attention but here’s something that will knock your socks off: This commercial was very low budget in 2000 but would have cost around $3 million to make now. Looks like they got the most bang for their buck!

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Many critics say that this commercial is genius. The monkey is shown dancing off-beat to “La Cucaracha.” Then the commercial says, “Well, we just wasted two million dollars. What are you doing with your money?” Although the commercial appears to be low-budget, it’s supposed to emphasize a neglectful and unthoughtful way of spending money that E*Trade wants to help you with.

Budweiser: 9/11 Tribute (2002)

This is by far the most emotional commercial on our list, and probably the most emotional Super Bowl commercial of all time, though it’s not as well known as others, since it was only ever aired once. Following the terrorist attacks on September 11, 2001, Budweiser wanted to create a special tribute to the fallen Americans from that day.

Budweiser: 9/11 Tribute (2002)

In order to film in the city though, they had to get special approval not only from the advertising community, but also members of Congress and the Mayor of New York at the time, Rudy Giuliani. After receiving this approval, Budweiser was able to make an incredibly moving ad that ended with the companies famous Clydesdales horses bowing their heads towards the skyline of Manhattan in remembrance of the fallen. Those Clydesdales would star in Budweiser’s next Super Bowl commercial as well, though with a much lighter tone…

Budweiser: Clydesdales (2003)

If you aren’t a big beer fan (or a Budweiser fan) then you may not know much about The Budweiser Clydesdales. These horses are used for promotions and commercials by the Anheuser-Busch Brewing Company. They are used in television commercials for Budweiser beer, particularly in Super Bowl ads, to bring traditional ideology and nostalgia to the audience.

Budweiser Clydesdales

The 2003 commercial featured a group of Clydesdales standing around in the snow. A zebra has its head buried in a play review box and can be shown replaying the footage over and over. The scene is at a standstill, as the replay is apparently taking a long time. There are two cowboys watching the scene and one finally goes, “This referee’s a [expletive]” and the second guy goes, “No, I believe that’s a zebra.”

Reebok: Terry Tate Office Linebacker (2003)

It wouldn’t really be a Super Bowl without a global athletic footwear and apparel company participating in their infamous commercials. In this fun Reebok Super Bowl ad from 2003, linebacker Terry Tate brought order to the office in his new job. This was a great tribute to the movie Office Space and it let us live out a few fantasies; like what would happen if tackling became the new office protocol! Terry Tate launches hit after hit on his office mates. He even yelled, “Break was over 15 minutes ago.” Hilarious!

Reebok: Terry Tate Office Linebacker (2003)

The commercial was actually one in a series that was developed by Rawson Marshall Thurber and was based on a short film pilot that he made in 2000. Reebok produced nine episodes of the series and it became one of the most successful commercials in Super Bowl halftime history.

Miller High Life: A Guy Yells “High Life” (2009)

So, Miller High Life decided to take the high road in their 2009 Super Bowl commercial. There really isn’t much to it, but that is what makes it so memorable. The one-second commercial begins and ends with a guy yelling, “High life!” And that is it- simple and to the point, right?

Miller High Life: A Guy Yells “High Life” (2009)

Actor Windell Middlebrooks was the man who shouted the phrase, which helped boost sales for Miller High Life. Following the release of the commercial, High Life sales were up 8.6% the week after the Super Bowl that year, compared to the same week the previous year. For a one-second advertisement, this is pretty impressive, especially considering the fact that the commercial didn’t even air in all major markets like Los Angeles or New York.

Snickers: Betty White (2010)

Snickers is all about not leaving people hungry because you are not yourself when you’re hungry. Snickers hit Super Bowl commercial gold when they teamed up with everyone’s favorite golden girl, Betty White. The commercial shows Betty playing tackle football. It is pretty funny to watch Betty White getting tackled into the mud or trading ‘girlfriend’ insults with men. She yells “Come on man, you’ve been riding me all day,” to some 20-something-year-olds and then the Snickers tagline, “You’re not you when you’re hungry,” appears and fits perfectly.

Snickers: Betty White (2010)

The commercial was a critical success for Snickers, who enlisted BBDO North America to create the ad. David Lubars, who was chairman and chief creative officer for BBDO said that the ad was created “In a fun, over-the-top, wholesome way where everyone just sees the joke, as opposed to where an ad goes over some kind of a line where it’s mean or nasty.” Prior to this commercial, Snickers previously came under fire for making an ad that appeared to be homophobic.

Old Spice: “The Man Your Man Could Smell Like” (2010)

One of the best Super Bowl ads of all time is this Old Spice commercial. It has all the makings of a masterpiece. Sexy actor? Check. Brilliant writing? Check. Impressive film effects? Check. Humor? Check. Every time you watch it, it just keeps getting better. It is one of our personal favorites.

Old Spice

Procter & Gamble, who makes Old Spice, enlisted former NFL wide-receiver Isaiah Mustafa to be the new Old Spice Man. He soon became a viral sensation, posting real-time videos responding to numerous Twitter questions all while in character. Since being aired during the Super Bowl, the commercial has been rewatched on YouTube upwards of 13 million times.

Volkswagen: The Force (2011)

In 2011, this modern classic commercial features a cute little kid dressed as Star Wars’ Darth Vader. He tries to use “The Force” on his dog and on his sister’s doll but is unsuccessful. He then turns his powers to the family Passat and he starts the car with his hands. This magic is thanks to his Dad and his remote engine starter but the kid looks startled and amazed by his newfound powers. This commercial is one for the books.

Volkswagen: The Force (2011)

When thinking about airing this commercial for the Super Bowl, Volkswagen faced a dilemma. Their advertisement was simply too long and they worried how it would stand up against other major automaker commercials that would air that same day. But this was the age of the Internet, so they uploaded the ad to YouTube, where it was viewed almost 20 million times before the Super Bowl even started.

Old Milwaukee: “The Milwaukee Kiss” (2013)

In this memorable Super Bowl ad, Will Ferrell and an unidentified Asian woman basically eat each other’s face off — “The Milwaukee Kiss” — and they do it to the sound of a romantic classic tune. We’re not sure why this was a thing but it was quite a sight to see (and you can’t unsee it).

Old Milwaukee

The strange advertisement went nearly unseen when it aired during the Super Bowl in 2013. It was only shown in three small towns: Sherman, Texas; Ardmore, Oklahoma; and Glendive, Montana. Many critics speculate that the execs at Old Milwaukee had hoped the commercial would go viral after trying to find an explanation as to why the commercial only aired in those towns.

GoDaddy’s “Big Kiss” (2013)

GoDaddy Inc. is known for its advertising and it has been involved in several controversies due to censorship. So, the premise of their 2013 Super Bowl commercial is actually quite clever—GoDaddy was going for the shock factor when they aired a close-up kiss with supermodel Bar Refaeli and nerdy Jessie Heiman. Mixing sexy and nerdy to get a website was an interesting angle that stuck with the audience!

GoDaddy’s “Big Kiss” (2013)

The commercial proved to be a success, with GoDaddy gaining 10,000 new customers the Monday following that year’s Super Bowl. It was also successful for Jessie Heiman, who said that he has received Tweets from guys wishing they were him and even requests for pictures and dates from girls who notice him in public.

Wix.com: “It’s That Easy” (2015)

Like GoDaddy, Wix.com is a computer technology company that produces websites. Back in 2015, Wix.com hit the nail on the head with their debut Super Bowl commercial. Five former football greats start their own small businesses with the help of a brand-new website – and agent Rex Lee! This commercial is filled with humor, creativity, and some all-time favorite NFL players. This commercial quickly became a legend.

Wix.com: “It’s That Easy” (2015)

The commercial reportedly cost $4.5 million to make, but according to Business Insider, a commercial airing during the Super Bowl will not have much success if not backed up by any NFL sponsorship. Wix’s CMO Omer Shai told Business Insider that the investment was well worth the money because he was determined that the ad would reach millions of people.

Budweiser: “Lost Dog” (2015)

And to finish our list, we have Budweiser again. Budweiser struck advertising gold when they introduced the Budweiser puppy to the world. it was a sequel to the “Puppy Love” commercial that won 2014’s Ad Meter. Budweiser used the same strategy to build buzz again. “If it ain’t broke, don’t fix it,” says Brian Perkins, Vice President of Budweiser.

Budweiser

In the Budweiser “Lost Dog” ad, the signature puppy gets lost but makes it back home. He makes it home with the help of his pals, the Budweiser Clydesdales. The puppy definitely tugs at everyone’s heart strings when he needs to be saved from a wolf and the Clydesdales jump in to help. An instant classic.

McDonald’s “Big Mac” (1975)

If you grew up during the massive rise of the McDonald’s fast food franchise you are probably familiar with the saying, “Two all beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun.” During the 1975 Super Bowl that commercial aired and it was an immediate success for the golden arches.

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The commercial was partially endearing because it involved a bunch of people who couldn’t successfully rattle off the jingle. Within days, people all over the United States were competing to see who could rattle off the slogan while chowing down on a Big Mac.

Skittles: “Romance” (2017)

Skittles’ take on a classic suburban love story was a real winner during the 2017 Super Bowl. The commercial thankfully isn’t one of the unsettling, weird ads that Skittles has put out over the last couple years (that rainbow-candied skin disease was a little too gross for some of our tastes). Instead, this powerful ad was both sweet and funny.

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Skittles’ love story Super Bowl commercial featured a teenage boy throwing Skittles at Sarah’s door. Throwing stones at a secret lover’s window is a classic trope that somehow doesn’t get old. Instead of acknowledging him, everyone from Sarah’s family (including her grandmother, a masked burglar and a cop), filter through, open their mouths and catch a sweet bite.

Pepsi: “Delivery Guys” (1996)

Pepsi made a bold choice in their 1996 Super Bowl commercial – they actually featured Coca Cola. The commercial was focused on two delivery guys: one from Pepsi and one from Coke. The delivery guys meet in a diner and bond over a shared love for a song. They end up trying each other’s product, but the Coca Cola driver is a bit too fond of his Pepsi and won’t give it back to the Pepsi driver.

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Pepsi’s commercial is a cute way to show a brand rivalry. It’s all in good fun and doesn’t cut the other’s product down, but at the time it aired, it was one of the first brand-on-brand commercials of its time.

Hyundai: “A Better Super Bowl” (2017)

Hyundai’s commercial during the 2017 Super Bowl was revolutionary because it was actually shot during the game. Director Peter Berg approached the commercial with a unique, military-focused twist. It opens with a helicopter flying over a military base in Poland, noting that our brave troops don’t get to actually watch the game. But this year is different.

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Berg and his team placed a number of 360 degree cameras throughout the Super Bowl stadium so troops can virtually attend the game with their families across the sea. He films their reactions as they’re happening and cuts together a commercial that took place just a few minutes before it aired. It’s a little sappy and sentimental but hits us in the gut in a really good way.

Chrysler: “Imported From Detroit” (2011)

Chrysler’s 2011 Super Bowl ad campaign didn’t just sell cars; it celebrated the company’s roots. Chrysler’s path to success was a jagged line. They managed to come back from bankruptcy, and hoped to push their success onto the struggling city of Detroit, where the company is headquartered. The commercial was a celebration of American-made goods; its message still resonates seven years later.

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The commercial featured Detroit-based rapper Eminem driving through his hometown and highlighted the brand’s redesigned and repackaged sedans, convertibles and minivans. They also launched a clothing line to go along with the ad campaign that raised money for Detroit-area charities.

Doritos: “Live The Flavor” (2007)

Dorito’s 2007 Super Bowl ad was the first consumer-created ad that ever aired during a Super Bowl. It was the first taste we got of Doritos’ “Crash the Super Bowl” campaign, and it launched the brand into such marketing success that they were able to crowdsource content every single year.

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The commercial is an annual occurrence and now something people look forward to. They transformed themselves into a Super Bowl mainstay – a crucial part of the programming. And to think, it’s only corn chips (some pretty good corn chips, but still just corn chips). Sometimes, the commercials really are more entertaining than the game.

Honda: “Power of Dreams” (2017)

The best Super Bowl commercials are the ones that inspire. Honda’s CR-V Super Bowl spot was so imaginative it was wildly inspiring. The celebrity cast wasn’t too shabby either. The commercial featured celebs like Tina Fey, Robert Redford and Missy Elliot telling viewers to follow their dreams (who better to promoting following your dreams than the very people who achieved the impossible).

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The commercial is particularly effective because the important message is coming from the high school version of these highly successful people. When Amy Adams’ yearbook portrait says “You may fall flat on your face, but technically that’s still moving forward,” we just about lost it.

Beyonce: “Formation World Tour” (2016)

Beyonce was a beyond fierce halftime performer. That Destiny’s Child reunion left ’90s children speechless. ‘Yonce isn’t just a crazy good performer. She’s a savvy business woman who knew the best place to promote her new tour was to her fans who were already eagerly watching.

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Bey’s Super Bowl commercial was eye-catching, and it announced her worldwide tour in a place where it’d really matter. What’s better than an ad promoting your show when you literally just nailed the performance of the year? Thanks to savvy marketing, the Formation World Tour was one of the 20 highest grossing musical tours of all time.

Budweiser: “Born The Hard Way” (2017)

Ever since Donald Trump was elected into office, immigration has been a hot-button topic. While some argue for the wall, others recognize the importance of opening the borders. Budweiser’s 2017 commercial was a cry to the importance of immigration. In fact, without it, Budweiser wouldn’t exist.

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Budweiser’s Super Bowl spot shows us how the founders of the beloved beer company (and the Super Bowl commercial superstars) immigrated from Germany to the United States in the 1800s. It’s cause-based marketing at its finest, a growing trend that saw a spike in 2017’s polarizing political climate.

No More: “Listen” (2015)

Domestic violence and sexual assault is having a major moment with the highly publicized #MeToo movement. In 2015, the conversation was notably more quiet, but NO MORE was one of the first companies to get the ball rolling. NO MORE’s 2015 PSA aired a real life 911 call during the Super Bowl. During the harrowing call, a woman called 911 and pretended to order a pizza, hoping the man on the other end would send help. It was the first ever Super Bowl commercial to address domestic violence and sexual assault, which definitely helped bolster the conversation as millions of people watched.

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NO MORE didn’t have to pay big bucks for their airtime like most of the brands that had Super Bowl spots. Their time was donated by the NFL off the back of former Baltimore Raven Race Rice’s domestic abuse charges.

Pepsi: “Cindy Crawford for Pepsi” (1992)

Having a super model hawk your product is a classic – because it works. Cindy Crawford’s 1992 Pepsi commercial is everything an American soda pop ad should be. In the advertisement a stunning Cindy steps out of a red Lamborghini wearing a sexy white swimsuit. It was iconic and the idea was copied ad neauseum because of its success.

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The ad was so iconic that a decade later Cindy spoofed it. Instead of stepping out of a Lambo in a swimsuit, she stepped out of an SUV with her two kids in the back. Oh, how times have changed.

Always: “Like a Girl” (2015)

You know the insult: you throw like a girl, you laugh like a girl, you hit like a girl. Sorry, but girls are awesome and powerful. Always took back the tired trope in their 2015 Super Bowl campaign. It made the idea of being “like a girl” ultra-strong and wildly fierce.

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The spot also proved that Always knows their audience. Even though professional sports is a male-dominated space, the feminine care ad managed to shine during the big game. About 70 to 80% of consumer purchases are made by women, so why not empower the people buying your product?

Google: “Parisian Love” (2010)

Google’s 2010 Super Bowl spot was innovative because it told an entire love story through the view of a search bar. It was really sort of eye-opening because our Google search history truly does say a lot about our lives.

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Google’s commercial focused on a foreign exchange student studying in Paris. It goes through an entire relationship – from meeting a cute French amore to making it work long distance to getting married to having a baby. It’s pretty much enough to get even the least sappy of us to shed a tear (we’re totally not crying as we type this).

Sprint: “No Need For Extreme Measures, Just Switch To Sprint” (2017)

Feeling trapped in a phone contract is one of the worst things of the modern world (or in the very least, one of the most annoying). Sometimes, it truly feels like the only way to get out of a bad contract without spending an arm and a leg is to fake your own death. Sprint takes this feeling to the small screen in their 2017 Super Bowl spot.

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In the commercial, a man tells his children, “Well, kids, Daddy’s dead.” The spring spokesman walks by and says “Let me guess…faking your own death to get out of a Verizon contract?” Yup! We’ve all thought about it, haven’t we?

Pets.com: “Pets.com” (2000)

Sad animals always hit audience’s right in the gut. Pets.com’s 2000 Super Bowl ad was iconic for using a montage of sad animals with their signature puppy puppet. It was effective, and it was pretty much the final hurrah for the ill-fated company.

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Less than a year after the Super Bowl ad aired, Pets.com went bankrupt. Apparently, the company never made huge revenues but spent a large portion of their investor cash on marketing (i.e. their $1.2 million Super Bowl ad). It’s one of the best Super Bowl ads if only because it’s a warning for ambitious tech companies of modern day Silicon Valley. Chewy, an almost identical product, has taken Pets.com’s place and it’s thriving (and it didn’t spend all its cash on a Super Bowl spot). The moral is don’t spend your coins on a Pepsi-sized marketing budget if you’re still smoothing out the kinks in your product. R.I.P.

84 Lumber: “The Journey Begins” and “The Full Journey”

The Pennsylvania wood company not only produced a beautiful Super Bowl commercial, but it was a direct response to political outcry. 84 Lumber’s multi-part ad played like a movie. It was a straight-up rejection of the idea of Trump’s border wall, and it was heart-warming and successful. Taking a political stand as a brand is a risk, but in this instance it paid off.

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The ad follows a mother and daughter who make a difficult journey from Mexico to America. They come across an impenetrable wall after days of travelling. The girl pulls out an American flag she made during her journey and finds a door. Text pops up that says “The will to succeed is always welcome here.” Yes, they went there.

Pepsi: “Pepsi Generation” (2002)

In 2002, Britney Spears was taking over the world. It was two years after the world was blessed with “Oops! I Did It Again” and years before she’d have a tragic mental breakdown. She was a force to be reckoned with and a recipe for success. Much like the Taylor Swift Pepsi ads that followed, Britney’s Pepsi spot was iconic.

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Pepsi put the biggest pop star in the world in a bevy of awesome outfit changes that spanned generations. It was a full-scale music video first and a commercial second. Plus, the Bob Dole cameo is everything.

Budweiser: “Whassup” (2000)

If you were ever wondering who started the nauseating trend of screaming “Whassup!” that seemingly took over the early and mid ’00s, you can thank Budweiser. This 2000 Super Bowl spot launched a movement of annoying greetings.

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Budweiser’s focus was regular dudes hanging out and being goofy. It was highly relatable (and arguably too relatable because everyone and their fathers was creaming “whassup” for the better part of a decade as a result). All of Budweiser’s campaigns are fantastic, but none were as infections as this one. Seriously, it started making a comeback in 2016 and we’re just not ready for it.

Clash of Clans: “Revenge” (2015)

2015 was the year that cellphone games finally made it to the Super Bowl. Clash of Clans released an iconic ad, one of the first of its kind (seriously, what online gaming platform has advertised during the big game before?).

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The commercial featured Liam Neeson, that intense guy who as a particular set of skills. He unleashed his wrath on some fellow Clash of Clans players, and a barista who just doesn’t get his name right. Liam Neeson’s star power and his success in Taken really made this particular ad a win. By 2015, his words in the popular film were already sort of a meme, and we’re living for the online gaming melodrama.